When I created Divine Skin and Beauty I had that specific feeling In mind, this feeling became the heart of Divine Skin and Beauty and I had it in mind to help make every decision on how and what Divine would be and what it would offer.
My intention is for that feeling to be felt by everyone that walks through the door, and to stay with them long after they leave. This feeling is reflected in all aspects of the clinic, from the way it smelled, the way it looked, felt, sounded even tasted. The name and logo ( being the face of the business) had to portray just the right message AND feeling, and this is where I started.
I begin with creating the core values for Divine, I did this by asking myself what things contribute to feeling beautiful, These are attributes I hold close to my heart and things I wanted to share with others, myself and the world…
People- Family, Community and giving back Health, Wellbeing and Balance
Positive , Beautiful Environment Knowledge and Growth
Service and Purpose Love Always
Whats in a name?
Divine Is a word that I have always loved, to me it holds multiple meaning, Its a beautiful descriptive word used to positively describe something that cant be summed up with a mer “it was good” response. Divine also describes an essence I believe we all have deep inside ourselves, It has many names, and everyone refers to it as something different. It is a inner Knowing, inner Wisdom, Confidence and inner Love and Peace. I want Divine to be a place that nurtures this essence and inspires others to take time out of their lives to connect with their inner divineness.
Dictionary meaning of the word DIVINE: extremely good; unusually lovely:
“He has the most divine tenor voice.very pleasing; delightful”.
Synonyms: lovely, handsome, beautiful, good-looking, prepossessing, charming, delightful, appealing, engaging, winsome, ravishing, gorgeous, bewitching, beguiling; wonderful, glorious, marvellous, excellent, superlative, perfect; delicious, mouth-watering, delectable; bonny; heavenly, sublime, dreamy, sensational, knockout, stunning, super, supercalifragilisticexpialidocious, great, tasty, fanciable, easy on the eye, a sight for sore eyes, as nice as pie; brilliant, brill, smashing; fair; raresightly
“don’t you think she looks rather divine?”
Devoted to God; sacred: divine liturgy
“Any authority will do, any divine mission, any sacred fatherland or revolution”. (the Divine)
Discover (something) by guesswork or intuition: mum had divined my state of mind
Visual is a very important part of my life, the beauty and wonder I feel inside when I look at something I find physically breathtaking is a feeling that can only be summed up as a Divine experience. So when creating the logo for Divine Skin and Beauty It had to inspire that feeling at first glance, I wanted to create something that re-inspired that feeling every time the logo was viewed or the name was said.
I have always loved circles and triangles and once I began to research the meaning behind each of the shapes I knew that I needed to incorporate these into the creation of Divine. Because balance is one of the key attributes, the logo itself needed to reflect this in its imagery, so I knew that I needed to create something that mirrored itself. Beauty is also something that comes from within so I needed a centre focus in the logo that radiated out, just like inner beauty begins inside and then is radiated out from the person effecting all others that come into contact with them.
Colours where another aspect in creating the feeling of Divine, I knew I wanted Gold, Purple and Pink which turned out to have beautiful meaning linked to the values above.
Gold (associated with the gold circle): Success, Achievement, Triumph, Abundance, Prosperity. Masculine energy, sun power. Optimistic, Positive, Illuminates “enhances other thing around it” Wisdom, Self and Soul, Generous, Giving, Beauty and Light.
Purple (associated with the purple centre points): Individual, Creative, Intuitive, Humanitarian, Mystery, Fantasy, Wealth, High Quality, Superior Premium Service.
Pink:(associated with the pink centre points) Unconditional Love, Nurturing, Warmth,Calming and Hope, Sweetness, Feminine and Intuitive energy.
In alchemical symbolism the circle is a center point of focus. Circles are a prolific feature in esoteric alchemical art. Circles are an emphasis on the featured work within its contoured border. It’s like alchemists were amplifying the function of the element. For example If fire is a feature in the work, a circle around it will illuminate the focus of the fire.
Circles were protective emblems to the Celtic mind. Circles were often drawn as protective boundaries, not to be crossed by enemy or evil.
In Chinese macrocosmic symbology, the circle expresses the shape of heaven, The deeply significant yin yang symbol is circular, and thus speaks to us of encompassing the whole of duality with intent for unified balance.
Circle’s includes us in the grand scheme, In fact, when a symbol is shown with a circle around it the symbol beckons the viewer to be drawn in, and included in the experience of whatever symbolic message the center may hold.